Coach’s distribution strategy is multi-channel. There are currently over 400 Coach stores in the United States and Canada, with more expected to open this calendar year. In addition, Coach has built a strong presence in the U.S. through Coach boutiques located within select department stores and specialty retailer locations. In 1999; Coach lanced its online store at www.coach.com. The website has been an extraodinary success to Coach, both domestically and abroad. Currently Coach has 15 websites for target markets outside of North America and has e-commerce enable websites for Japan, Canada and United States.
The Coach International channel represents sales to international wholesale distributors and authorizes retailers. In this channel, travel retail represents the largest portion of their sales. Coach has developed relationships with a select group of distributors that any other handbag company would have a hard time replicating. These distributors sell Coach products through department stores and freestanding retail locations in over twenty countries including South Korea, Australia, southeast Asia, Mexico, Russia, India, France, Greece, and several countries in the Middle East. Coach continues to improve productivity in this channel by opening larger image-enhancing locations, expanding existing stores and closing smaller, less productive stores. After fiscal 2010, Coach entered an agreement with a key distributor to take control of their domestic retail businesses in Singapore and Malaysia. Also, Coach finalized an agreement with an international partner to form a joint venture to expand Coach International business in Europe. First sales from this joint venture began in early 2011.
http://en.wikipedia.org/wiki/Talk%3ACoach,_Inc.
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