Sunday, October 20, 2013

Ch 15. Retailing

 193 Front St
New York, NY 10038
Neighborhood: South Street Seaport

Retailing play a major role in promoting U.S economy, not only do retailers offer jobs to more than half of our population but it also offers diversity, by properly staffing their stores, attention to detail through visual merchandising and offering the best products. Offering visual opportunity at the very beginning of a customer experience leads to confirm a potential purchase. Mostly all the time when you enter a store you’ve come with your own ideas of what you want to buy, but when stores have great displays it encourages you to buy something totally different.

I recently visited the Coach store at the Seaport location it was a awesome experience. The customer service was excellent, the sales associates were very professional, not pushy and well informed about the bags and other floor products.

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