Tuesday, October 29, 2013

Ch. 16 Advertising, Public Relations and sales promotion

Advertising and public relations work hand and hand in the success of a business. As a successful company, understanding your target market is truly helpful in the decision making of advertising the product. Coach Inc. has always found very creative ways in capturing that very memorable experience for the customer. Always staying true to the American style Coach always captures the essence of that NYC feel. Partnering with many public figures, such as Gwyneth Paltro in the heart of the cit has been a gateway for excellent profit margins. Creating the effortless Chic lifestyle we often lust over can create new possibilities for a sale. Using catch phrases such as “Meet your perfect match our new shoe boutique”. “Bright sunshine and warmer temperatures are just what we needed “ & “Spring is finally here” along with the visual advertisement really brings their bold new collection to life. There public relations department takes care of both positive and negative feed back serves as an intermediary for the company and public. In 2010 Animal rights groups PETA, confronts Coach inc, shareholder outside of a annual company meeting, to discuss there use of FUR, being that a repetitive owns stock share. There claim is for Coach inc, to follow the lead of luxury good company’s in president Tracy Reimen, strongly believes that Coach inc. must immediately stop production on all fur sales. This negative press can really affect Coach’s profit but their true challenge is to respond in a positive way to the negative press.

No comments:

Post a Comment