Ch. 11 Developing and Managing Products

Coach Inc. is known for their ability to offer new ability to offer new products line distributions every month. Offering a variety helps with maximizing profit margins. Presenting new products strategies can help a business pin point were there may be a need or if there is room for improvement. For example Coach has always had their legacy product line. This line is a must for Coach because it delivers almost half or their company’s profit. It’s not a new product to the world but it was first introduced at a coach boutique in the mid 1900’s. Legacy soon evolved into a global iconic piece for all coach stores, becoming a pattern that was splashed across all visuals, as well as all products. When Coach developed and introduced the legacy pattern it immediately became a high in demand must have. A company like Coach really prides themselves on the level of innovation they have always kept me amazed with their attention to details. Making them standout from the rest and influencing customers that their products are a must have, no matter what the competitive market.